HOLLYWOOD — Social media moguls and reality TV stars Kendall and Kylie Jenner have been handling their own contemporary clothing line since 2015.
It all started back in 2012 when Kendall + Kylie had a collaboration with Pacsun, a California-based lifestyle brand, which sprouted multiple follow-up seasons and created a larger fan base for both sisters. Three years later, the Jenner sisters had another collaboration with British-born retailer, Topshop. Since then, Kendall + Jenner, both sisters and brand, progressed incredibly fast.
The line incorporates Kendall’s feminine and classic style as well as Kylie’s edgy streetwear. Confident, stylish, on-trend and in charge is how the siblings would describe their brand. On top of the mostly casual style – crop tops, jeans, dress, jackets, they also offer swimwear and bags. The main style highlights are sports luxe and athleisure with sports luxe comprising mostly of popper trousers, cold shoulder tops, and crop tops. Athleisure, on the other hand, has A-line mini-skirts, wide leg trousers, off-shoulders, woven blouses, and puff sleeves. The palette is mostly black and white with a pop of red, yellow, orange, and hot pink.
“Kendall and Kylie reflects the easy and stylish lifestyle of the sisters. Sophisticated and strong! Together with Kendall and Kylie, we are excited that it has finally reached the stylish Filipinos.”, said ManoletteTizon, Kendall + Kylie’s Brand Director in the Philippines.
He added, “What is great about the line is that it is very affordable and very NOW. Fans would be pleased. Not to say very exclusive but drops are limited, so do keep an eye.”
Given Kendall and Kylie’s social media reach and fashion influence, it is a nice early Christmas treat for the fans of Jenner sisters to be able to wear the type of clothes the millennials sisters wear.
Kendall +Kylie is dropping initially in Case Study at Bonifacio High Street Central, Taguig City on December 7 and 8. The limited-edition collection will be available at the The Rail stores on December 10.
The brand is a modern emerging contemporary collection of refined style and exemplary quality; intelligently positioned for accessibility to the wide market it attracts.
The brand showcases the duality of two distinct personal styles in one collection comprised of premium fabrics and classic silhouettes. The brand is feminine with a modern edge that emulates the sensibilities of their multifaceted, fast paced, jet-set lifestyle.
Kendall is inspired by sophisticated, classic, feminine silhouettes made sleek and contemporary; whereas Kylie brings eclectic originality and a signature playful edge.
Article source: https://www.philstar.com/fashion-and-beauty/2018/12/04/1874147/watch-kylie-kendall-jenner-greet-filipinos-introduce-fashion-label